Eskim is pretentious with its new products

Eskim that has an important place in paint sector, improved its position in the market by means of product development attack in 2005. Eskim has 15 thousand of indoor production area and five main group of products and polyurethan paint, varnish, polyester and alkid resin are forming Eskim’s activities.

Eskim A.S. Sales and Marketing Manager Kani Tezgoren emphasized that they made some important attacks with the help of R&D studies and product variety. Tezgoren said, they increased their market share with the new products launched and 2005 was a turning point for them. They put forward their new products as the brand names of Pretty and Ersilon-Smart, he said. Tezgoren emphasized, Pretty has been projected for furnitures while Ersilon-Smart has been projected for consrtuction groups. Tezgoren said that they had been in the market with Eskim brand, but Pretty had really distinctive features according to other market products in the same branch. Pretty has features of high covering, easy emering, fast drying, resistance against paleing and fading, odourless,etc. It is on the high segment and sensitive for human health. At firs, it had been projected for kitchen furnitures such as kitchen cupboards.

Tezgoren also said the Pretty has some subgroups and he listed them as Pretty Panel door paint, Pretty polyurethan varnishes, Pretty polyurethan paints, Pretty cellulosic group of products.

Tezgoren said, Ersilon was water-based semi-mat interior paint while Smart was siliconed mat interior paint and they both produced at high quality. With Bravo brand they offer some economical alternatives without making cocessions about quality. Kani Tezgoren emphasized that they advanced at exportation and become effective in four big geographical regions such as Turki Republics, Middle-East, the Balkans and Eastern Europa.

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